blend.ie
blend.ie
Case studies, guides, and insights for coffee businesses.
The Beanery switched from wholesale to their own branded coffee. Six months later: higher margins, repeat customers buying bags, and a stronger brand.
From sourcing to sales — everything you need to launch a coffee brand without a roastery.
How a hotel group unified their coffee experience — in-room, restaurant, and gift shop — under a single branded line.
6 min · Feb 2026A fitness studio added branded coffee to their front desk. €800/month extra revenue, zero additional labour.
4 min · Feb 2026Cost breakdown, margin targets, and pricing psychology for wholesale and retail coffee sales.
7 min · Feb 2026Label design principles, legal requirements, and common mistakes that hurt shelf appeal.
6 min · Jan 2026The maths behind selling your own brand vs. reselling someone else's. Margin comparison and ROI breakdown.
5 min · Mar 2026Our tiered pricing structure — 3% at 5kg up to 15% for high-volume accounts. How to qualify.
3 min · Feb 2026Buy green coffee upfront at best rates. We store it, roast on your schedule. How the programme works.
4 min · Jan 2026Blueberry, wine, dark chocolate — why Guji is our most requested single origin for espresso blends.
4 min · Mar 2026How coffee is graded, what makes it specialty-grade, and why quality matters.
5 min · Feb 2026Cutting through the marketing. What direct trade is, what it isn't, and how it affects the farmer.
6 min · Feb 2026Recyclable bags, minimal plastic, right-sized shipments. What we're doing and what's next.
4 min · Jan 2026Get in touch — we're happy to help with sourcing, branding, or operations.
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